Your team for selling in Italy.
Launch and grow on Italian marketplaces, without opening an office here.
In Italy, online shopping runs largely through marketplaces. We launch and run your channels on Amazon.it, eBay, TikTok Shop, ManoMano, Leroy Merlin and more, with a local team that knows the rules, the language and the buyers.
Calls in English or Italian.
Built for brands entering Italy
You sell well at home, but not yet in Italy
You have a product that works in your market. You need someone on the ground who can pick the right marketplaces, adapt your listings and get you selling, without opening an Italian office.
You're already on Amazon.it, but it isn't working
Your listings were translated, not localised. Reviews are thin, resellers set the price and the brand looks different on every page. We take back control of your presence.
You need local compliance before you launch
Italian labelling, packaging rules, environmental claims and EU product regulations. We check what you publish so that your listings are compliant from day one.
You want one partner for the whole channel
Strategy, listings, advertising, reviews and reporting, handled by one Italian team with a single point of contact and a single monthly invoice.
From market entry to day-to-day sales
Every service can be part of your project or booked on its own.
Market analysis
Demand, competitors and prices for your category in Italy, so you know where to start and what to expect.
Marketplace strategy
Which channels, in what order, at which prices. A plan with clear KPIs.
Localised listings
Product pages written in Italian for Italian buyers and for marketplace search, not just translated.
Channel management
Day-to-day operations, advertising, reviews and reporting, handled by specialists on each marketplace.
Brand protection
Brand Registry, rules for resellers, anti-counterfeiting and a consistent brand across every channel.
Compliance
Italian and EU rules on labelling, packaging and product claims, checked before anything goes live.
Live in Italy in under four weeks
From the first call to a working team.
We map your opportunity
Your catalogue, margins and goals, compared with the Italian market. You get a clear picture of where to start.
We build your team
We pick the specialists you need from our network: one per channel, with a single project manager as your point of contact.
We run and grow your channels
Shared KPIs, monthly reporting and continuous optimisation. You keep the strategic control, we do the work.
We grow when you grow
We work on fees or on results. For selected projects with real growth potential, part or all of our fee is a share of the sales we generate.
We tell you which model fits after the first call. If a project doesn't make sense, we tell you that too, with the numbers.
“We chose Accento Liquido to guide our expansion on international marketplaces. Their strategic approach was key to building an effective, scalable online sales channel and solid foundations to compete abroad.”
Who you'll work with
Daniele Iatta
Marketplace strategy, e-commerce management, certified Innovation Manager (UNI 11814)
Plus a network of 300+ specialists on individual marketplaces, from EcommerceManager.org, the Italian community of e-commerce professionals.